Cohort 1 · Applications open 8 weeks · Live + async

Become the AI leader your business needs.

The Building Your Org Brain Accelerator helps you turn what your organization knows into governed memory any AI can read — and no AI can own. Eight weeks with Chris Kincade. You finish with a working Org Brain, an AI Chief of Staff, and the credential that names your role in the intelligence age.

Apply for Cohort 1 → See the 8-week curriculum

Cohort 1 starts

June 3, 2026

Format

Wed · 1 PM ET

Cohort size

10–15 leaders

Investment

$4,999 · one-time

Led by Chris Kincade

Who this is for

Built for the leaders becoming Chief Intelligence Officers.

This is a leadership credential, not a tutorial. The strongest fit is a senior leader at an established business who has already experimented with AI and hit the wall where it stops scaling past you.

A fit if you are

✓A founder, CEO, or operator at a mid-market or established business — 10+ years of operational knowledge worth codifying.
✓A CIO, COO, or strategy lead who wants to own AI governance instead of being governed by it.
✓Already running ChatGPT, Claude, or custom GPTs — and frustrated they only work when you're the one driving.
✓Protective of your IP. You don't want your proprietary knowledge training someone else's model.
✓Committed to 6–10 hours a week for eight weeks. This produces a real artifact, not a certificate.

Not yet, if

×You're looking for an intro-to-AI course. Start with our AI Guide instead.
×You want a vendor to install AI for you. The whole point is that you build the architecture.
×You're solo, pre-revenue, or fewer than two years in. There's not enough institutional memory to codify yet.
×You're hoping AI will replace people. Cognitive Design is about humans and machines governing the same knowledge.
×You can't carve out the time. Eight weeks is the minimum to do this honestly.

What we solve

AI that works for your whole team — not just for you.

You've run the pilots. Built the custom GPTs. Stuffed system prompts with company context. It works — but only for you. The problem isn't the model. It's that your organization has no shared memory the AI can read.

The artifact you build

Org Brain

A sovereign, plain-text repository with permanent semantic addresses — structured so any AI can read it and no AI can own it. Lives in Notion or Google Docs. Portable across Claude, GPT, or Gemini.

The discipline you learn

Cognitive Design

Lean's process optimization + Design Thinking's human-centered innovation + a third system for executive function. The result is an architecture where humans and machines govern the same knowledge on the same terms.

The role you earn

System Librarian

The gateway credential for the intelligence age. Every AI-native organization needs one. Most don't know it yet.

In 8 weeks you walk away with

A working intelligence system. Not a certificate.

Four artifacts, all yours, all portable. Every outcome below is something you produce and present — not material you consume.

Drive the AI

An AI Chief of Staff loaded with your strategy, brand voice, and competitive position — that aligns every output to you.

Artifact · Starling OS install

Protect your IP

A sovereign repository of your codified knowledge. Portable across vendors. Your SLA can preclude data training.

Artifact · Plain-text Org Brain

Commit 8 weeks

One sprint to establish information sovereignty — a breakthrough architecture you can hand to your team in minutes, not months.

Format · Wed 1 PM ET

Earn the title

The System Librarian credential — and a path to Cognitive Designer and Chief Intelligence Officer.

Credential · System Librarian

Domain Language Model

An LLM turned into a DLM — it loads your brand cognate when you ask about voice, your market cognate when you ask about position.

Artifact · Claude / GPT / Gemini ready

Governance you can defend

The rules for what enters canon, what gets versioned, what gets retired — so your AI stays aligned as your business evolves.

Protocol · Memory governance

By the Numbers

What Cohort builders walk out with.

15 Constitutional memory nodes — the First Fifteen — canonized by Week 4. Smart OS activates

4 Working artifacts you keep — Org Brain, AI Chief of Staff, governance protocol, credential. All yours · all portable

8 wks Kickoff to a presented working system. No certificate — an artifact you demonstrate. 6–10 hrs / week

10–15 Peer operators per cohort. Slack stays open after graduation. Founding rate locked

The architecture

Four memory tiers. Semantic addressing.

Starling OS provides the system memory and routing logic. Sequential installers adapt your values, SOPs, and playbooks into governed memory your AI reads by name.

SMN00–19

System

System Memory Nodes

The operating system — platform rules, protocols, configurations. The OS that tells the AI how memory works.

00 — 19 · 20 nodes

PMN20–49

Canon

Persistent Memory Nodes

Your business fundamentals — brand, strategy, values, standards. The First Fifteen Constitutional Memories live here.

20 — 49 · 30 nodes

AMN50–79

Projects

Active Memory Nodes

Daily work — campaigns, sprints, client engagements. The living memory of what you're doing right now.

50 — 79 · 30 nodes

LMN80–99

Patterns

Learning Memory Nodes

What you learn over time — retrospectives, insights, synthesis. The compounding asset of an AI-native business.

80 — 99 · 20 nodes

Starling OS

Turn an LLM into a Domain Language Model.

Load Starling OS into a Claude Project and the AI becomes a governed Chief of Staff. The SMNs tell it how memory works in your organization — what's built, what's missing, how to route a question, what governance applies. Ask about competitive positioning, it loads your market cognate. Ask about brand voice, it loads your brand positioning.

Query Starling — ask the model that was built on Cognitive Design

8-week curriculum

Your business fundamentals, made speakable to AI.

Two phases. Eight installer frameworks. By Week 4 your AI flips from Builder to Chief of Staff. By Week 8 you present a working Org Brain.

Week / Phase

Installer & focus

What you produce

Canonized memory nodes

Phase 1 — Innovation System · Value Architecture

Weeks 1–4 · Build the First Fifteen Constitutional Memories

Week 01

Cultural & Product Values

Define what your organization stands for and what it makes. Starling guides the conversation; you ratify the language.

PMN.20 · Cultural Values PMN.21 · Product Values

Week 02

Customer & Market Values

Codify who you serve and the market you're shaping. Empirical and Empathic Metrics make these measurable.

PMN.22 · Customer Values PMN.23 · Market Values PMN.24 · Metrics

Week 03

Competitive & Brand Positioning

The version of your business most likely to move a market. Your AI inherits this on every future request.

PMN.25 · Competitive Position PMN.26 · Brand Positioning

Week 04

Business Model & Revenue Strategy — Smart OS activates

The First Fifteen close. Starling switches from Builder to Chief of Staff. Your AI starts extrapolating from canon.

PMN.27 · Business Model PMN.28 · Revenue Strategy ⚡ Smart OS ACTIVE

Phase 2 — Applied Intelligence · Depth, Daily Work, Governance

Weeks 5–8 · Extend the canon, connect daily work, govern what compounds

Week 05

Core Innovations & IP Strategy

Extend the canon with the specialized knowledge that makes your Org Brain uniquely yours.

PMN.29 · Core IP PMN.30 · IP Strategy

Week 06

Technology Infrastructure & Brand Story

Your tech stack as the AI reads it. Your brand story as a single source the AI can speak in.

PMN.31 · Tech Infrastructure PMN.32 · Brand Story

Week 07

Active Memory — connecting daily work

Wire campaigns, sprints, and engagements into the architecture. Extract what worked, what broke, what surprised you.

AMN · Project framework LMN · Retro protocol

Week 08

Governance & Certification — present your Org Brain

What enters canon, what gets versioned, what gets retired. Present your working system to Chris and the cohort.

Memory governance protocol ★ System Librarian

A new way to learn

AI-guided learning. Human-guided mastery.

The materials don't wait for the schedule. You get the full Starling System Library on day one. Weekly sessions with Chris aren't a requirement — they're the fastest way to get it right.

01^Read

Read the installer

Each week focuses on one installer. Human narrative on one side, machine-executable framework on the other.

02^Converse

Run it with Starling

Starling OS guides a structured conversation that produces real organizational memory — not summaries, not notes.

03^Codify

Add to canon

Review the output. Refine it. Add it to your Org Brain. Weekly group sessions with Chris accelerate mastery.

From cohort builders

What founders say after they ship.

“

We made more progress in 2 days with Org Brain than we did in two years on ChatGPT. We suddenly had an operating system that could provide everybody with the same logic and context.

Tristan Guilbeault

CEO, Wrks Online

“

Starling forced me to dig into some fundamentals I hadn't ever fully defined — in 12 years in business. It was a growth experience, and now I can think about legacy.

Jamie Sullivan

Founder, The Truffle Box

“

I can hand someone my Org Brain and they understand Sakrid in minutes, not months. After, my AI knew my business structurally — competitive position, revenue architecture, brand, all of it.

Jonathan Haley

CEO, Sakrid Coffee Roasters

The certification ladder

Three credentials. One intelligence architecture.

Building Your Org Brain is the gateway. The next two tracks complete the system — each deepening your organization's intelligence architecture and advancing your expertise.

Track 1 / 3Now enrolling

Certification · System Librarian

Building Your Org Brain

Innovation System & Applied Intelligence — the First Fifteen Constitutional Memories, the working Org Brain, the gateway credential.

Cohort 1 · June 3, 2026 No prerequisites

Track 2 / 3Coming Summer 2026

Certification · Cognitive Designer

Plugging In Your Smart Org

Optimization, Cognitive & Translation Systems. All 26 Constitutional Memories. The full Smart Org build.

Cohort opens Summer '26 Requires System Librarian

Track 3 / 3Coming Fall 2026

Certification · Chief Intelligence Officer

Governing Your DLM

Starling OS governance, Org Strategy & institutional intelligence at the C-suite level. Enterprise-wide deployment.

Cohort opens Fall '26 Requires Cognitive Designer

Your guides

A practitioner and the AI he built on Cognitive Design.

Chris Kincade

Founder · Creator of Cognitive Design

25 years working with startups, mid-market companies, and enterprise teams. The frameworks Chris built for them are now encoded in Starling. He'll personally lead every weekly cohort session.

Starling

AI Chief of Staff · Your Domain Language Model

A general-purpose LLM loaded with your complete organizational context on every request. Think JARVIS for your organization. Starling runs inside the AI tools you already use.

Compared to the Alternatives

Cohort 1 vs every other way you could spend $5K on AI.

The real question isn't whether the Accelerator is worth $4,999 — it's the cost of another year of your team re-explaining itself to ChatGPT.

DIY · Self-study 12–18 months · solo

AI Consultant $25–75K · framework only

Accelerator · Cohort 1 ★ $4,999 · 8 weeks

You produce a real artifact

~If you find the time

×Slide deck · roadmap

✓Presented Org Brain

Cohort accountability

×Solo

×1:1 with vendor

✓10–15 peer operators

Direct access to Chris Kincade

×Newsletter only

~Partner-tier upcharge

✓Every weekly session

Working AI on day one

×You set it up

×Build vs roadmap

✓Starling System Library

Credential employers know

×None

✓System Librarian

Time commitment

×Open-ended

~~6 months · variable

✓8 weeks · 6–10 hrs / wk

Risk reversed

30-minute Cohort Intro — we sketch your Org Brain first.

Before you commit, we build a draft Org Brain from your public materials and show it working in a Claude Project. You only apply if it lands.

Book a Cohort Intro →

Pricing

Two ways to build. And keep building.

Start with the 8-week Accelerator. Stay in the Mastermind to keep evolving with each new framework. Cancel the Mastermind anytime — you keep your Org Brain.

For context:

$4,999Building Your Org Brain

vs.

$25–75KTypical AI strategy consulting engagement

vs.

18+ monthsBuilding this architecture alone, if it works at all

Cohort 1 · June 3, 2026

Building Your Org Brain

8 weeks. One credential. A working intelligence system.

$4,999 one-time · USD

Starling System Library license, including Starling OS
Eight installer frameworks across two sprints
8 weekly live sessions with Chris Kincade — Zoom + Fathom recaps
Cohort Slack — peer network, accountability, shared learnings
System Librarian certification — the credential for the intelligence age
A working Org Brain — sovereign, portable, ready for your team

Wednesdays · 1 PM ET · 10–15 seats per cohort

Apply for Cohort 1 →

Graduates only

Keep Building.

For Cohort 1 graduates. New frameworks every month. Lock in the founding rate as long as you stay.

$500 per month

New installer frameworks monthly — Optimization, Cognitive, Translation
Cohort Slack stays open
Starling System Library license stays current
Weekly group sessions with Chris continue
Path to Cognitive Designer & Chief Intelligence Officer certifications
Cancel anytime. You keep your Org Brain.

Requires System Librarian certification · Cohort 1 founding rate

See Mastermind details

FAQ

Questions executives ask before they apply.

Every session is recorded with Fathom recaps, including searchable transcripts and key decisions. The materials don't wait for the schedule — you have the full Starling System Library on day one. The weekly sessions accelerate mastery, but you set your own pace.

No. Your Org Brain lives in plain text — Notion or Google Docs. If you can write a strategy doc, you can codify a memory node. The discipline is in the thinking, not the tools.

Claude Projects and Claude Teams are the recommended runtime today. The Org Brain is portable to GPT or Gemini the same day you decide to switch — that's the entire point of the sovereign architecture. If Anthropic changes terms tomorrow, your knowledge isn't trapped.

Most courses teach you to use AI. This teaches you to govern it. You don't pass a test — you present a working system: your Org Brain answering your business's questions in your voice, telling you which memories are missing, and proving your value architecture is real.

Your Org Brain is yours. It lives in your Notion or Google Docs, under your account. Once it's live, you can run Claude Teams or Enterprise without Project Memory, with an SLA that specifically precludes data training or storage. The architecture is sovereign by design.

Plan on 6–10 hours per week: one live cohort session, one or two installer runs with Starling, and time to refine and codify the output. Eight weeks is the minimum honest timeline to produce a real, presented Org Brain.

Book a 30-minute introduction call with Chris. He'll confirm fit, answer specifics about your business, and walk through what Cohort 1 will look like. If it's a fit, you secure your seat. Cohorts are capped at 10–15 to keep the conversation honest.

Cohort 1 is the founding cohort and locks in the founding Mastermind rate. Cohort 2 is planned for fall 2026 at standard pricing. Plugging In Your Smart Org launches Summer 2026 for Cohort 1 graduates; Governing Your DLM launches Fall 2026.

Cohort 1 · Applications open

Take your first confident step into enterprise AI.

Book a 30-minute introduction with Chris. If Cohort 1 is the right fit, you'll walk out with a seat — and a clear picture of the eight weeks ahead.

Book a Consult → Download the Curriculum Guide

Cohort 1 startsJune 3, 2026

FormatWednesdays · 1 PM ET

Seats10–15 leaders

Investment$4,999 one-time

CredentialSystem Librarian